The Circle of Life Foundation Brand Brief
I was tasked with creating a brand brief for the Circle of Life Foundation, a fictional company I created that helps protect the world’s endangered animals. Since this was meant to be something that explains about who the Circle of Life Foundation is and the company’s core values, I wanted to use fonts that were easy enough to read. Additionally, I wanted to give a vibrant and attractive vibe to the brand brief via the visuals and color palette.
The Circle of Life Foundation Logo
Based on my genuine passion for animals (especially with being concerned about endangered animals), I wanted to create a logo that would embrace the true meaning of saving these endangered animals. I also got the “circle of life” idea from Disney’s “The Lion King”, which inspired me to genuinely love animals. Additionally, my color palette was chosen using colors that would stay faithful to nature and wildlife.
